Our Commitment

At shop.avicii.com sustainability is one of our top priorities. We are committed to creating products that not only look and feel great but also contribute to a more sustainable and environmentally responsible merchandise industry.


We are committed to promoting sustainable practices in all aspects of our business operations, including the sourcing, manufacturing, and distribution of our products.

We recognize that our actions have an impact on the environment and are committed to minimizing that impact.

Here's how we work with sustainability in our products:

• Sustainable Materials: We source materials for our clothing, with a focus on eco-friendly options such as organic cotton and recycled polyester. This deliberate choice of materials significantly reduces the environmental footprint of our products.

• Durable and Timeless Designs: Our clothing is thoughtfully designed for longevity. Our goal is to create timeless pieces that withstand changing trends and the test of time, reducing the need for frequent replacements and promoting a culture of responsible consumption.

Our sustainability ambitions goes beyond environmental aspects. We also want to ensure a sound working environments for all employees, in our own organization as well as in the factories that manufacture our products. 

We believe in fostering long term relationships with our suppliers and most of our suppliers have been with us since the start. We know them personally and they know us. We visit all our suppliers in person on a regular basis to ensure working conditions and environmental considerations are according to our standards. We work closely with our suppliers to constantly increase our sustainable options in every aspect of our production process, from more sustainable fabrics to shipping alternatives.

Materials and certifications

We offer products with several globally leading certificates and Sport Design Sweden is a GOTS (Global Organic Textile Standard) certified company and so is a number of our suppliers.


Is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent third-party certification of the entire textile supply chain. Sport Design Sweden offers this certificate together with a number of our suppliers. Learn more about GOTS.


Is one of the world's best-known standards for textiles tested for harmful substances. Sport Design Sweden offers this certificate through a number of our suppliers. Learn more about OEKO-TEX.


Is an organization that works on the ground level to ensure compliance to both labour laws aswell as environmental regulations.
Every WRAP-certified facility has undergone an intensive social compliance audit verifying it abides by our 12 Principles, which are based on local laws and internationally recognized standards. All Avicii official merchandise caps are made from a WRAP certified supplier. Learn more about WRAP.

Organic Cotton

Besides certified products like GOTS, we also offer Organic Cotton in a majority of our products. Organic cotton means the cotton is grown without the use of genetically modified seeds, pesticides and synthetic fertilizers.

Our aim is for our entire product range to exclusively consist of sustainable products made from certified organic cotton and recycled polyester, sourced from rigorously tested and trusted suppliers before 2025.